Prada has unveiled its campaign video for Spring/Summer 2012, lensed by Steven Meisel. Featuring a gas station runway scene set to the music of Sleigh Bells and closing with a drive out to the tune of Ariel Pink and Matt Fishbeckâs Holy Shit, the spinning radio dial distills the sounds of American music into a pastiche almost as whimsical, beautiful, bizarre, and ultimately chic as the motifs in the collection itself. Check it out.
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